Privacy Statement

uumarket.fi / UU Market Oy


1. THE COLLECTED DATA & THEIR USE


Collecting your personal information

We collect personal data from the members of our customer loyalty program, unregistered customers of our webstore as well as other unregistered users of our website.
We collect the forwarding personal data from members of our customer loyalty program and non-registered customers on our online store when placing an order and using the service:

• First and last name
• Address information
• Phone number
• Email

We also collect other customer information from members of our customer loyalty program and from our non-registered customers, including:

• From the members of the program, the starting date of the customer relationship and direct marketing consents and bans
• From our loyal customers: information relating to offers and other communication, such as benefits, services and campaigns we have offered
• Information relating to purchases and claims

We collect identification data relating to the use of our services, such as usernames, from our loyal customers. If you contact our customer service by email or phone, we may process the following personal information of yours:

• First and last name
• Contact information
• IP address
• Communication between you and our customer service
• Other information you have given in the reference
We also collect technical information from all our website users, including:
• IP address
• Operating system and device
• The products searched on our website, the browsing history on our website and any other analytical information needed for marketing and business

If you visit our website without logging in to your customer account, technical data collected from you can not be linked to your. However, technical data can be combined with your IP address, whereby information is considered personal data. We collect most of your customer data when you sign up for our newsletter, register an account or when shopping from our online store.


Legitimate grounds for processing of your personal data and purposes of processing

We will process your personal data based on our legitimate interest. Our legitimate advantage is based on our business model, improving your customer or visitor experience and direct marketing. We will not use your personal data for direct marketing purposes without your consent.

We process your personal data to fulfill our contractual obligations based on the customer relationship when you join our customer loyalty program or make purchases in our online store. We will process your personal data for the following purposes:

• To maintain customer relationship, such as informing you about our online services, our products and our customer loyalty program
• Handling payment transactions
• To target marketing
• To improve the quality of our online services by analyzing the products you see and buy, the feedback you provide, and the sections you've visited

 

2. STORAGE OF YOUR DATA


Storage and transfer of your data

We will not share or sell your personal data to any third parties outside our cooperation partners. The personal data of UU Market's customer register is handled by our partners in order to enable the operation of our service. UU Market uses trusted and international partners who are committed in their own efforts to comply with the GDPR reform.

The operation of the service consists of ordering, manufacturing of the products, payments and shipping of the product. Our cooperation partners are Shopify, DHL, Checkout Finland and the makers of products. UU Market Oy may also disclose information relating to the loyal customers (such as name, email and date of birth) to advertising network service providers in order to conduct targeted marketing. The recipient of the personal data is in that case UU Market’s authorized service provider which processes the personal data transferred by UU Market in order to offer marketing services to UU Market. Our advertising network service providers may store the data outside of the EU/EEA. If personal data is transferred outside the EU/EEA, we will ensure that appropriate contractual measures (e.g. using standard contractual clauses of the EU Commission) are applied to the transfer, the transfer is lawful and that the processing and confidentiality are in compliance with the applicable laws.

UU Market does not transfer your personal data outside of our organization and cooperation partners apart from the following situations:

• You have given your consent to the transfer
• The transfer is based on law
• The personal data is transferred to an authorized service provider of UU Market and the terms of processing of personal data have been agreed with the service provider


Erasure of your data

We process some of the personal data relating to your loyal customer relationship based on the contractual relationship. We delete such data as soon as possible when you no longer are our loyal customer. We store the personal data relating to your purchases and claims as long as it is necessary for instance for defending legal claims or for complying with bookkeeping and legal obligations. You may, at any time, unsubscribe from our mailing list and prohibit us from sending you electronic direct marketing.


3. YOUR RIGHTS


Your right to receive information

You have the right to know what information about you is handled by UU Market. In addition, you may require us to provide you with a report regarding the following matters:

• Why is your data being processed
• To whom your information has been or will be disclosed
• How long we store your data

If it is not possible to communicate the accurate storage time, we will inform you about the criteria for defining the storage time. Such criteria may be based for instance on a certain law or industry-specific instructions.

Your right to correct your data

If your information is incorrect, you have the right to request correction of such information. You can request correction of your information by contacting our customer service. The customer service contact information can be found at the end of this Privacy Statement. If you are registered and have activated your username, you can also edit your information by logging in to your customer account on our website.

Your right to require the erasure of your data

You have the right to request the removal of your information. You can request the removal of your information by contacting our customer service, whose contact details can be found at the end of this Privacy Statement. If you ask us to remove your personal information, we will try to remove all information about you as soon as possible. When requesting deletion, you will be "forgotten", ie the required statutory documents will be retained, but your data will not be processed without the law requirement after deletion from the register. In spite of your removal request, we will retain your information only when there is a well-founded reason for the retention of data, such as a statutory obligation.

Your right to require the erasure of your data

You have the right to ask us to erase your data. You may ask us to erase your data by contacting our customer service whose contact details can be found at the end of this Privacy Statement. If you ask us to erase your personal data, we aim at erasing all data relating to you as soon as possible. When requesting erasure of your data, you will be "forgotten", which means that the required documents will be stored but your data will not be processed without the law requirement after erasure from the register. We store your data despite your erasure request only if there is a legitimate ground to store the data, such as a legal obligation.

Right to object and limitation of processing

You have the right to object to processing of your data or profiling when your data is used for direct marketing. You have the right to require the limitation of processing of your personal data for instance when the data relating to you are incorrect. In addition, you have, in certain special circumstances, the right to object the processing of your personal data based on your particular situation. You can invoke your rights to resist and limit yourself by contacting our customer service, whose contact information can be found at the end of this Privacy Statement.

Transferring data from one system to another

You may want to transfer your data to another organization. If you want to transfer your data from one organization to another, UU Market will hand over data in structured and electronic format. You can request your data by contacting our customer service, whose contact information can be found at the end of this Privacy Statement.

Your right to make a complaint

You have the right to make a complaint with the competent national supervisory authority if you find the personal data processing activities of UU Market to be non-compliant with data protection legislation.


4. CONTACT DETAILS


Controller: UU Market Oy

Business ID: 2837982-5

If you have a request, notification or you have something else to ask regarding the processing of personal data, you may contact our customer service:

• Send email to: info@uumarket.fi



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